Bangkok’s Fashion Destination @ Siam: The 11th Bangkok International Fashion Week


It is that time of the year again for Thai fashionistas! This year, Siam Paragon, Siam Center and Siam Discovery shopping malls once again converged as“One Siam” and delivered, yet another, fresh, stylish and glamorous event: The Bangkok International Fashion Week 2018! Twenty-nine international and local brands including Palmer//Harding, Issue, Vatanika, Friday 27 Nov., Rotsaniyom White Label, Asava, Nagara, Boys of Bangkok, and Cazh, Gin and Milk, The Wonder Room graced this year’s BIFW 2018 runway at Parc Paragon. This most anticipated fashion event was presented under the creative concept called “Bangkok’s Fashion Destination @ Siam”. This year, I, once again, got the chance to sit front-row at ISSUE and ASAVA’s Spring/Summer 2018 Collection shows. Issue’s collection called “The Invisible” put an emphasis on natural fibers and silk in decorating a contemporary set of colorful designs with a hint of the 70s, tropical vibes and tribal influences accentuated with feather fringe, flowing chiffon and sparkly beads. The show was presented incredibly with its runway transformed into a long sandbox-like trail where models did their catwalks minus the high heels. The show started with few figures standing on sandy runway and then the entrance of two other more figures representing “the invisible” – this is when the show started to roll. The audience was obviously delighted by the entertaining presentation of this equally vibrant SS collection created by PupawitKritpalanara (also popularly known as Roj Issue), the designer and creative director of Issue brand.

Another popular brand among Thai fashionistas, Asava – owned by Thai celebrity designer PolpatAsavaprapa (a.k.a. Moo Asava), presented his collection for this season called “Subliminal”. This emphasizes with a deeper look through philosophy of aesthetics. The garment of this summer season presents the brand’s philosophy through symbolism, not purely beauty, but also reflects the identities and values of those who wear it.

Shades of classical tones are used such as black and white, beige, blue and tones that compliments spring like Ultramarine-green, Parisian blue, and Haute red, giving more depth and dimension to the collection. The use of Thai silk and tweed fabrics also gave these creations a luxurious, delicate and breathable result compliment for summer time. BIFW 2018 supports young and upcoming Thai designers and gives them the opportunity to learn more about the fashion industry and show their capability in stepping up and becoming future leaders of the Thai fashion industry.

One of these is a show organized by Prof. Anothai Cholachatpinyo of Kasetsart University, Department of Textile that featured Kaset students’ creations. They launched and introduced a new course program called “Fashion as Business”, which teaches how to make fashion and creativity a profitable business. For those who instantly fell in love with the featured collections, you don’t need not to wait for it to officially come out in the market as these are now available on sale at theBIFW Pop Up: See Now, Buy Now. It is a pop up store on M floor, Siam Center that offers the latest designs with up to 15% discount to boot!



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