The Official Green Queen: Changing The Meaning Of The Word Influencer Channels Due

Sunday September 1, 2019

My name is Luissa Burton known online as “The Official Green Queen”. My mission: to make being green and acting green, hip, aspirational and cool especially amongst the younger generation. What does it mean to be green? To reduce, reuse, rethink, recycle and have respect for our planet. My background is in pageantry and modelling. However, I am not, as people like to stereotype models “just a pretty face”. I am passionately changing the meaning of the word model to role model. This is an age where the internet has taken over with the average user spending three hours and fifteen minutes on their mobile phone every day. It is important to me that my platform, voice and visibility is used in a positive way, to educate and inspire humanity on issues facing our planet. I have built up an online following across various media channels due to my pageant history and modelling career through which I have now created my “The Official Green Queen” brand, coining the motto “green is the new sexy”. However, the word “influencer” has been overused. Being an influencer is when you are able to provide value to a life or a cause and produce results. You do not have “influence” because 20,000 people liked one photo. True influence comes from what you do and the example you set. Change is created from the consistency of your words and actions and as a result, others will rise up to the challenge to join you. I want to shift the way we view what authentic influence is and to inspire the world to do the same. A little history about my environmental journey. In 2016, I attended Miss Earth, an environmental pageant in the Philippines. Among other awareness initiatives, we spent...... Read more on Full Issue!

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