10th Bangkok International Fashion Week


Monday May 1, 2017


Acclaimed as the major coalition of the fashion industry, “Bangkok International Fashion Week 2017” – hosted by three elite shopping centers, Siam Paragon, Siam Center and Siam Discovery conjured up 36 Thai designers and leading fashion labels to rock the runway. Offering the complete, new dimensions of the fashion world and marking the 10th anniversary of Thailand’s phenomenal fashion week, this event turned three iconic shopping centers into the ultimate fashion destination from 21- 26 March 2017 at Siam Paragon, Siam Center and Siam Discovery.

“Bangkok International Fashion Week 2017” is a real game changer as it represents the first synergy between three shopping centers, aimed at showcasing the strong potential in Asia’s leading fashion hub, three shopping elites are turned into the complete hub of fashion activities ranging from fashion shows, fashion talks, workshops and exhibitions. Each shopping center is categorized by its outstanding character: Siam Paragon’s the RUNWAY represented a creative space dedicated for worldclass fashion platform; Siam Center’s the REAL WAY represented a creative space for wardrobe staples while Siam Discovery’s MY WAY represented a creative space for unique, personalized fashion tastes.

BIFW 2017 received the honor to welcome Guo Pei, the most canonical Haute Couture designer from China, who designed Rihanna’s most-talked about canary yellow cape for the red carpet of New York’s Met Gala 2015. Guo Pei’s collection was unveiled on BIFW’s stage as the opening show.

Under the gigantic dome of Parc Paragon during 23-26 March 2017, BIFW proudly presented a total of eleven shows by international and Thai designers including Guo Pei, Issue presented by Wacoal Mood, Paragon Department Store Presents “The Spirit of Thai Designers”, Tube Gallery, ASAVA presented by Purra, Vatanika presented by CITI, NAGARA presented by TAT, Absolute Siam presented by TrueMove H 4G+ (by Adhoc, House of PB, Shaka), La Boutique, Fri27Nov. and Milin.

Siam Center, the Ideopolis, underlines its position as the hub if your Thai designers by offering them opportunities to showcase their infinite potential at Atrium 1, Siam Center. Creating a buzz in Thailand’s fashion industry and making their runway debut. Hundred “Nodels” (nobody+models) gleaned from the “#iamsiamish” campaign and rocked the runway with the latest Spring/Summer Collection designed by leading Thai designers. Fashion Designer Network by the department of Industrial of Promotion in collaboration with Kasetsart University presented a special design collection comprising of apparel, leather goods and accessories. Siam Discovery proudly presented “Spring/Summer 2017” by Kullawit Laosuksri, Thailand’s leading fashion gurus – took place at My Kitchen, 4th floor of Siam Discovery. Encouraging all fashion enthusiasts to enjoy Siam Discovery’s latest Spring/ Summer collection from various fashion brands, all fashion lovers were invited to enjoy mix and match their preferred outfit through innovative “Digital Fashon Presentation”, a virtual reality technology at His Lab, M Floor and Her Lab, G Floor.

BIFW 2017 is made possible with the support from both government and private sectors, namely Citibank Thailand, Tourism Authority of Thailand (TAT), TrueMove H 4G+, Wacoal Mood, Huawei Consumer Business Group (Thailand) PCL., Diageo Moet Hennessy (Thailand) Co. Ltd., Osim (Thai) Co., Ltd., DHL Express (Thailand) Ltd., VIE Hotel Bangkok, Harper’s BAZAAR Thailand, Pullman Bangkok King Power Hotel, M.A.C cosmetics and L’Oreal hair care products. Credits to Maricel Diaz, BIFW 2017 and Siam Paragon mall



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