LA India Fashion Week’ Celebrating Indian Fashion

Sunday October 1, 2017

‘Los Angeles India Fashion Week’- LA’s premier fashion event from October 5-8, the first of its kind and all about Indian glitz, glamour and fashion drew enormous interest culminating in a grand finale at the Sheraton Cerritos Hotel on October 8. Smita Vasant, a passionate community leader, a former beauty queen and winner of Mrs. Asia USA who created and organized the very first ‘Los Angeles India Fashion Week’, said the event aimed to highlight various vendors, who bring the latest designs to customers. “I am bringing together vendors and designers from India, and from local boutiques. The vision is not only to shine light on the beauty of Indian designs and culture but also to create a market place for new and existing designers/vendors and boutique buyers to do business with each other.” said Vasant.

Partnering with many organizations, notably make-up sponsor Ziba Beauty who hosted the launch party and adorned the models with first class looks representative of each fashion show and designer, the First LA India Fashion Week was a resounding success tantamount to the likes of Los Angeles Fashion Week or New York Fashion Week.

The latest and greatest in modern Indian formal wear were on full display with beautiful runway models and dazzling designs. Models, designers and vendors from India, various US states and locals showcased the latest trends in Indian designer wear from casual, to ceremonial garments won the hearts of the guests. Artesia Mayor Ali Sajjad Taj, Cerritos Parks and Recreation Commissioner Ashok Patnaik, Shaila Patankar, from the Artesia Chamber of Commerce and some formidable sponsors who contributed in making it a grandiose week were among the dignitaries present at the L.A. India Fashion Week event here in Cerritos.

The main event which featured multiple vendor booths and four fashion shows, commenced with Smita Vasant, Mayor Ali Sajjad Taj, and Shaila Patankar kicking off the show. Both Taj and Patankar welcomed the premier designers, branded stores and jewelry owners to their city and thanked Vasant for her efforts. Upcoming singer from LA, Sanjana Deshmukh, kicked off the first fashion show with a solo mashup of “Jiya Re” from the Bollywood movie ‘Jab Tak Hai Jaan,’and Michael Jackson songs with her guitar and vocals, followed by models walking the ramp showcasing label ‘Voila by designer Roma Bhalla’, Sari Palace by designer Heeral Mehta, Namaslay by designer Avnee Mithaiwala and various designer collection by local boutiques: Frontier Heritage and Aanchal Designer Showcase.

NEO CALIFORNIA and ESDIAC Global and PASTRIES N CHAAT a franchise company from Phoenix were event sponsors along with Ziba Beauty. Vendors present at the L.A. India Fashion Week event included Frontier Heritage, Ziba Beauty, Sari Palace, Fashion by Rohini, Voila by Roma Bhalla, Namaslay, Ramuli Creations, Sai Raah, Navani Collections, Neo Moissanite, Big Bangles Theory, Glowworm Creations, ZZ Collections, Clumas Jewelry, Divine Kaya, Naiya Indian Fashion, Alka Vora Jewelry, Blue Lotus Couture, Style Paparazzi, Meeta & Malvika, Karmik Fashions, Karma by Sheetal Jaglan, Aanchal Designer Gallery. Prerana Kulkarni Art and ESDIAC Global App.

Upon conclusion, Vasant, who herself was dressed by different designers during the entire show said: “This is the most efficient, informative and entertaining show for viewing the complete collections of upcoming seasons from major fashion designers and national brands. I am happy that the show was a huge hit with the audience especially with the new faces of fashion and ideas that promote local Indian clothing, accessory boutiques and stores.” Vasant added, she hopes to see L.A. India Fashion Week occur at least once every year, most likely in the Cerritos-Artesia area. The program concluded with Vasant thanking sponsors, participants, modeling coach Javier Ortega, makeup artist Oscar Naranjo, Ziba’s Sumita Batra and food stall ‘Pastries N Chaat’ that served delicious CONNECT! Subscribe now FREE digital copy go to MANILA UP! MAGAZINE 3756 W. Avenue 40 #160 Los Angeles, CA 90065 USA Email: Follow us: FB, Twitter, Instagram, Tumblr, Issuu MANILA UP! INTERNATIONAL MAGAZINE fruit cakes and ‘chatpata chat’ to all.

Produced in the cultural enclave of the Indian community in the city of Artesia where you can always find everything Indian from delicious food, sweets and delicacies, to great Bollywood movies and more, this event pulled an international crowd that felt transported to the depths of India with its festive ambiance. Photo Credit: RAJESH SHAH Photography

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