JET SISON Soaring to Success


By: Grace Aguilar

“In life, the more setbacks you have, the better prepared you will be in handling future challenges.” A smart, strong woman who came from modest beginnings, took risks and went to great lengths to achieve her dreams without giving up.

The modern world we live in brings new innovations and technology coupled with revisions and creations of rules and regulations that make for a constantly changing government. Together, they create a different environment than that to which we are accustomed. Given all the advancement in technology, however, our concern for our future and the following generations remain. Will tomorrow hold a brighter future for ourselves, our children and the generations to come? This oftentimes leads us to wonder about the decisions we are making and whether or not we are making the right ones. In our highly competitive world, education alone may no longer be all that we need to succeed in life. We then may have to consider opening our minds to possible opportunities that may help us achieve whatever success we envision for the future that would give us an edge. In this article, we will get to know more about such an opportunity from Ms. Edith “Jet” Abuda-Sison, entrepreneur and author of the book, “Owning Land Made Easy.” We meet different kinds of people from all walks of life that have some inspiring stories. One such story is from a woman who has surpassed trials and tribulations while maintaining a sense of humor. She has learned that, “In life, the more setbacks you have, the better prepared you will be in handling future challenges.” A smart, strong woman who came from modest beginnings, took risks and went to great lengths to achieve her dreams without giving up. She’s our definition of an empowered woman – entrepreneur and author, Ms. Jet Abuda-Sison.

Founder and President of Capital Holdings, Inc., Jet is known to be a private person, humble and giving. She enjoys a passion for writing, watching movies, traveling cross-country with her husband, spending time with family and friends, learning and sharing her knowledge. Born and raised in the Philippines, she graduated from the University of Santo Tomas. Initially, she planned to become a doctor, but even at a young age, she had a knack for entrepreneurship. For anyone who aspires to become an entrepreneur, trust, professionalism, expertise and, most importantly, excellence in communication is essential towards achieving successful business relationships and Jet has been able to manage and maintain such qualities throughout her professional life.

Jet has had a number of jobs that brought her up the ladder of success, but not without some devastating setbacks. With her career in the San Diego County Assessor’s Office, she acquired knowledge on the advantages of owning real estate. From there, she worked her way into becoming an area manager and marketing director for different real estate companies and managed sales for both local and international markets. Following her experience from her tenure in the Assessor’s office and understanding the nuances in real estate, she made the decision to start her own specialized land company. Thus, Capital Holdings, Inc. was founded in 1999, wherein buying and owning land would be possible, easy and affordable to almost anyone. Convinced that the best way to invest in real estate was to buy land in areas that hadn’t been fully developed (because the land wouldn’t be as expensive), she started her extensive research by identifying regions with the potential for fast and steady growth. She discovered these attributes in Southern California, specifically in the High Desert of San Bernardino County, and has focused on this location ever since. What’s special about this area? For one, anyone driving from Los Angeles or San Diego must drive through this area to get to the international tourist attraction that is Las Vegas, Nevada.

Capital Holdings, Inc. now maintains a diversified inventory that provides an opportunity for anyone who may want to own land for pure speculation, inheritance, or to build upon. Plus, you don’t even have to be a U.S. citizen. But why land? Owning land has been a source of wealth for many people all over the world. Historically, it is one of the best speculative investments that also comes with tax benefits. Land is a tangible, universal, finite commodity that cannot be lost or stolen and requires minimal upkeep. As famed economist John Stuart Mill stated, “Landlords grow rich in their sleep.” Its value continues to appreciate with time which can help provide financial freedom in the future or make for a valuable inheritance. Unlike other forms of investments, its value can also be controlled by developing it for commercial, residential, industrial, and energy usage (e.g. solar).

Since Capital Holdings, Inc. only sells land that the company owns, they provide flexible financing that doesn’t require anyone to qualify. This is how they make land ownership easy and possible while enabling their clients to leverage their money. For almost 20 years, Jet has shared her accumulated knowledge on land ownership. She also encourages her potential clients to do their due diligence, and determine whether or not speculative land investment is fitting for them.

According to Jet, the key to success is passion for your product, taking calculated risks and focus on mastering your business. “Anything worth achieving requires hard work,” she says. It took plenty of time, effort, and heartaches to achieve the success she has so far, but at this point in her life, she is happy, content, grateful, and full of appreciation. She credits her achievements to the continued support of her husband, children, family, staff, and friends. Now, in an effort to help others, her vision is jet set (pun intended) on Asia in America: a multifaceted theme park where visitors can learn about the cultures of various Asian countries and the rest of the world. With this magnitude of a project, she hopes to provide employment opportunities and the chance for anyone to gain a better understanding of our very diverse world. n To learn more about owning land and Jet’s entrepreneurial journey, her book “Owning Land Made Easy” is available at Amazon.

To learn more about Capital Holdings, Inc. (CA BRE #01521271), please visit www.capitalholdingsinc.com, or call at +1 (909) 476-9800.

For almost 20 years, Jet has shared her accumulated knowledge on land ownership. She also encourages her potential clients to do their due diligence, and determine whether or not speculative land investment is fitting for them.



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