Homemaking with Matschuck: TURNING SMALL HOBBIES INTO BIG BUSINESS


Wednesday July 1, 2020


By: Naiia Lajoie

Joanne Matschuck is a multifaceted woman; from a young age she showed promise in taking hospitality to the next level. While others were playing house to ultimately grow-up to be a homemaker, Joanne was curating a keen interest and skillset in what would ultimately be a tourism empire. She would meld her business savviness with her love of interior design all the while expressing her creativity.

Her journey begins in the 60s at the General Roxas Elementary School, where from she graduated in 1967. From there she attended the University of the East for both her high school career and college degree, completing both in 1970 and 1975 respectively. With a Major in Marketing, Joanne went on to work in a travel agency. While this was not her end goal, the job did serve as a perfect platform from which she could learn the ins and outs of the business.

In addition to aiding people with their travels, another job would allow for her to do her own. Joanne setup her own business that provided complimentary gifts to corporate clients; likely a skill she learned in having to accommodate her travel clients. The new job entailed having to attend various trade exhibits in multiple countries. In doing so she took note of each culture’s varying design preferences and the shapes that were prominent in their décor, as this allowed her to continuously update her own products in the industry.

Her curiosity for cultural differences and taking the time & care needed to differentiate the design spaces culminated into her managing a family resort. While it opened to the public in 2015, the space has existed for three decades prior, just begging for a refresh. Joanne still currently works here, in addition to being the President of not one, but now THREE companies. She has been the President of Maschinen & Technik, Inc. since the year 2000, a company primarily in the Renewable Energy Application and Power Distribution industry which involves providing its customers with Solar Installation and other Renewable Energy services. She is also the President of I Base, Inc., a property management company that deals with rental units. Last but not least, she is the President & Managing Director of M Villa’s Farm Resort, located in Tablas Island, Romblon.

Despite having a full plate in the real estate business, whether vacationing or live-in, Joanne still finds the time for hobbies – all pertaining to her passion for design work and housekeeping. She takes great pride in her home space, whether cooking, table setting, rearranging the furniture, party planning, etc. Her house reflects her tastes, talents, skills, and hobby interests – not every home has a buffet table for elegant presentations. “My home reflects who I am,” she explains, “by incorporating who I am [in its interior] with my creative passion, [which allows me] to shine in my everyday life”. In addition to her above-mentioned hobbies, her strongest skills lie in flower arrangement, gift design, catering, and of course interior decorating. The way Joanne sees it, she truly feels as though for any occasion, there is a fun arts and crafts project which beckons a new design or involves creating a unique item.



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