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Pj “HBOM”




                                       Segovia







                           hen it comes to the men of hip hop,   on the opening “I’m Fallen,” which also features a guest
                           gaining RESPECT in a highly competitive   female singer singing a tender, soulful line. “Why” has a
                           male dominated industry is no small feat   flashy horn section playing the instrumental line from the
            Wwhether that’s here in the US or in the             film.. The Pink Panther, which weaves around the exuberant
            Philippines.                                         rapping of H-Bom. 
               Explore the entrepreneurial genius of Singer, Songwriter,   Another IMAGINATIVE arrangement is heard on
            Composer, Rapper PJ Segovia (aka HBOM)!  From 1992 till   “Will I - C - U?,” which contains a string section playing a
            2000, Pj HBOM Segovia has lived in the Philippines. He was   beautiful Baroque-style movement, blending majestically                CIAMARA
            known back then as SKETCH, or H-BOM.  PJ made a few   with the female backing vocals. (Baroque music is a heavily
            movies (Madaling mamatay mahirap mabuhay, Boy Buluran,   ornamented style of music that came out of the Renaissance). 
            Kamandag ko papatay sayo)  Excuse the graphic content for   “The Unknown” has the hardest edge of any song on
            sensitive readers though.                            the album. H-Bom’s rapping here is grittier, and the searing                  Love Story
               HBOM made 4 albums  during his residency in       guitar solo adds a tough edge. Mostly, though, the music
            Manila…1st album self titled HBOM, 2ND BUHAY, 3RD    is accessible and non-threatening.  D’ Real Side is a well-
            PWEDE BA, and 4TH D REAL SIDE.  PJ masterminded      conceived, enjoyable project. Like many Philippine pop stars,
            his first 1st self titled album HBOM, followed by rap record   H-Bom avoided any hard edges on his material in order to
            Album Buhay which appeared in 1997. H-Bom’s third Album   cater to the largest audience possible. 
            release, Pwede Ba?, appeared in 1998; D’ Real Side followed   Pj HBOM Segovia on a personal scale Loves PEOPLE
            in 1999. The album continued in the same vein established by   WITH A GREAT SENSE OF HUMOR, He’s a lover of life
            H-Bom’s earlier material,                                                         AND AN OPTIMIST!
            with the rapper spinning                                                          Good for you PJ! 
            non-threatening rhymes                                                               Reflecting on
            and occasionally                                                                  everything. HBOM’s
            singing. Despite his                                                              music overall wanted
            foreboding nickname,                                                              to highlight the shared
            HBOM was rather                                                                   love, respect, and
            disciplined. Rapping                                                              passion that fans bring
            predominantly in                                                                  to his music events. 
            English.. his music can                                                              With this in mind,
            be compared to the non-                                                           HBOM has developed
            threatening, entertaining                                                         and executed his very
            rapping of Will Smith.                                                            own Greatest Hits
            H-Bom isn’t mean or                                                               campaign, which
            thuggish, He raps in a                                                            featured none other
            low, sensual voice, and                                                           than all his greatest
            also sings on many of the                                                         compilation that can
            songs.                                                                            also bring values from
               His rapping is                                                                 his dynamics out into
            CONFIDENT, as heard                                                               everyday life. n



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